Cranium Filament Reductions SWOT Analysis

The company that I decided to do a donkeywork analysis on is brainpan fibril Reductions which is a pilus salon. afterwards reviewing their stage subscriber line plan, I thought that it was very soundly written and detail-oriented. on a lower floor you leave find my swot analysis of the hair salon line of work plan Strengths This venture does pay off experienced, creative leaders and researchers since Susan Sever (the owner) has days of management under her belt. Ms. Sever has done every last(predicate) of her research to the highest degree the hair salon industry. The industry is easy for anyone to start and end a task which makes for a competitive commercialise.Ms. Sever has realized that customers are look at for quality work and great customer service without paying an weapon and a leg so she has a plan to cater to all of her clients bespeaks. She also has a line of products that she will be selling in the salon. In my opinion I think that her market segments ar e conducted correctly. Her sucker market includes men, women who cannot afford the expensive upscale salons, and women with children. She has a plan of hiring sixsome experienced hair dressers and an experienced receptionist.Ms. Sever will be pass training to her employees so they can stay up to date on their skills. Weaknesses There were a couple of weaknesses that I found in the business plan. The weaknesses that I could see were located within the business target market segments. Cranium Filament Reductions thinks that young women with children would be a great target for the company. I can understand that their children need their hair done as well but having children in the salon may deter opposite customers from coming in.Some people use salon time as a way to take time for their selves away from their children so why would they want to deal with other peoples children at a salon. Another weakness is the fact that Ms. Sever is depending on males to make up about seventy t o seventy-five percent of their clientele. Depending on the atmosphere at the salon will determine whether or not men fate up. If the salon seems to be too feminine then I passing doubt that men will be the majority of their clientele.Opportunities If Cranium Filament. Reductions genuinely keeps to their plan about providing high end customer service at a low cost then they will have a strong opportunity to strive. There are people out at that place that dont want to pay everywhere $100 for a haircut and some pampering so if they were to find a place that offered everything that they were looking for at a lower rate they would become regular customers. fifty-fifty customers would spread the word to their friends and family members and reviews about the salon would be all over town.Having regular customers would give Cranium Filament Reductions the opportunity to become well known around the neighborhood and possibly even the state. If Cranium Filament Reductions can actually m ake their projected profit for the foremost course or double the profit, this may provide them with the opportunity to expand the business or the services that they offer. They would be able to buy radicaler equipment, send their employees for new training, or even expand the product line.Threats I believe that Cranium Filament Reductions has underestimated the reactions from their competitors. Ms. Sever does realize that the hair salon industry is a highly competitive industry but I dont think that she understands the lengths that someone will go to make sure your business is not successful. Ms. Sever plans to do a lot of promotional things during the first couple months but that doesnt mean that another salon wint start to offer the same promotional items.Cranium will need to stay on their toes to keep their business booming. A throw in customer taste does occur rapidly within the hair industry so cranium will need to be up to date with all the new trends and their skills. Co mpetitors may also try to fight with the product line that Cranium offers. Cranium will also need to be on the lookout for new up and coming salons. Everyone thinks that they have a passion for hair so this industry will constantly be increasing with competitors.Hair Salon Business Planhttp//www.bplans.com/hair_salon_business_plan/appendix_fc.php