Marketing Trends

Marketing strategies ar affected and influenced by external factors. Although these factors atomic number 18 uncontrollable, they arouse by influenced by marketing activities. Marketing decisions are found on consideration of the five milieual factors which are social, economic, political/legal, technological, and competitive. Consideration of these factors can aid in the reduction of threats and gain the opportunities (Bearden & Laforge, 2004). All these factors are considered at Staples when making rose-cheeked marketing decisions. Social environment refers to the groups of people as it relates to performance characteristics, behavior, and growth projections. Two components of social environment are demographic and cultural (Bearden & Laforge, 2004). At Staples, the marketing department relies on demographics and cultural diversity to determine product line expand to certain stores. During the back to school season, promo items are sold that appeal to the p opular culture. That is a time of year when students shop for supplies and accessories. To be more than just the supply store, they offer popular move over items to increase sales above and beyond paper and pens. parsimoniousness environment considers income levels and the production of goods and services. This determines the buying power of the macrocosm served. at that place can be a large population provided without buying power, business is not generated. The marketing group exit in conjunction with authoritative estate to make real the locations for new or relocated stores are feasible fore on demographic and economics. Political/legal environments are governmental activities, laws and regulations as it pertains to marketing practices. It is a component of the marketing environment consisting of law and interpretation of laws which protects companies and consumers (Gemmy, 1999). One of the things that come to mind is the privation to have inventory levels to cove r marketing of a peculiar(prenominal) promo! tion. not adhering to this could potentially cause an accusation... If you want to get a expert essay, order it on our website: OrderCustomPaper.com

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