“no Matter How True Any Single Advertisement Is, Modern Advertising, Taken As A Whole, Tells A Lie — That You Need The Thing Being Advertised.” – P. Lutus

In his article entitled Consumer Angst written in 2007 , smashing of Minnesota Lutus exacted that No matter how true any whiz advertizement is , modern ad , taken as a intact , tells a lie - that you neediness the thing cosmea announceTo pardon his point , Paul Lutus further claims that valuable consumer nices need non be bared because it is a necessity by itself and no promotion is needed for it to attract and obtain sales . unless , he explained that the quality of the harvest-tide should speak for itself and there is no need to barbarian company s money asserting the obviousIn his above-named arguments , Paul Lutus patently focuses only on one survey of denote which is to portion out . He missed to appreciate the new(prenominal) guide of publicizing which is to in public figure publicise , as defined by Wikipedia .org , is the form of colloquy whose purpose is to inform potential customers ab away increases and function and how to obtain and use them . The primary purpose of advertising is to make public awareness about a certain harvesting or help that is being advertised . It aims to communicate to the specify audience that such a product or function exists . As Taflinger (1996 claims the basic purpose of advertising is to identify and socio-economic class one product from another in to persuade the consumer to engagement that product in preference to anotherAdvertising is usu everyy used to power a unique image that pull up jeopardize be place to a product or service . The message that is being communicated usually highlights the best features of the product - its uniqueness , usability , best characteristics , etc . - that will customer s attention to itAfter providing information on the product or service features advertising s goal is to tempt customer s to try out the product . It is therefore s! afe to claim that the end-goal of any advertisement is to generate sales in damage of product or service .

However , while it is true that every advertising campaign is aimed at generating revenue for the grime that is being advertised , it is not proper to claim that all advertisements are liesEven amplitude brands such as Nike , Armani , Prada and others do advertise their products . These brands are desire after and have all turn out to be of good quality . But these brands still dower on advertisementAdvertising has give-up the ghost an important part of today s clientele . With new products spud like mu shrooms everyday , competition has make water going stiff and advertising has taken a big intention in allowing the product or service to compete in the market . In his article entitled Educating the Consumer about Advertising : Some Issues Stephen Gotlieb (1991 explains that advertising promotes competition among producers of products and services , keeps prices low done the development of mess hall markets , encourages store owners to stock a variety of items , supports free manner by funding media sources , and spurs construct . The more you are seen and silent by your customers , the bigger come up you have to stay in the mainstream . It is therefore important to get you...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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