Marketing

Marjeting Concepts 1. What is marketing? What is the marketing fancy and discuss its evolution. How does the marketing procedure differ from the production and sales fantasys? What are the conditions that must subsist before an exchange can take place? discriminate the variables of the marketing mix and how they interact. (i) Marketing: Marketing is the systematic compensate for of identifying and anticipating the needs of actual or prospective customers for raw materials and consumer goods and services, address them to an optimal detention of these needs, and upstanding these needs profitably. Marketing begins with the concession of the (current or potential) needs of consumers, through close comprehensive survey, and ends with the paying(a) comfort of them. (ii) The Marketing image: The marketing concept is the philosophy that recommends identifying, analysing and satisfying consumer needs better than competitors (The Marketing Concept 2006). The marketing con cept evolved from three preceding concepts: The product concept, the production concept and the sell concept (Robert D.). The product concept, a principle that encourages excellency in production and services in the belief that consumers deliver an appreciation of excellence, emphasizes product quality and/or performance, and assumes that at least any(prenominal) consumers are knowledgeable enough to recognize and discover pukka attributes in these areas. (ibid).

Thus, once manufacturers come up with an thought for a new brand of a product which they try is excellent, they go ahead to produce them in wholesal e quantities, accept that consumers go awa! y readily see and appreciate the value they link to the brand. in that respect is obviously a certain element of high-handedness in this concept which makes the manufacturers set out the standards of excellence irrespective of the tastes of the consumers. This concept in outline lost popularity and gave way to the production concept which places premium on quantity and affordability of goods... If you want to get a full essay, set up it on our website: OrderCustomPaper.com

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