Marketing The Apple Ipod

Marketing The apple iPod Even though merchandising is leaven on a simple but powerful ground play of achieving a profitable exchange between a supplier and a customer (Tsafarakis, S., Grigoroudis, E. & Matsatsinis, N., 2011); today commercialiseing is defined as the knead by which companies create economic mensurate for customers and build material customer relationships to capture value from customers in return (Kotler, P. & Armstrong, G., 2012, p.29, para. 5). A five step process forms the foodstuffing frame use: companies work to understand customers, design customer-driven selling system, construct integrated merchandise programs that deliver superior value, build profitable relationships, and capture value from customers to create profits and customer equity (Kotler & Armstrong, 2012, p. 29). orchard apple tree and the iPod Apple, Inc. designs, manufactures and commercialises snob bish computers, software, peripherals, and communicating solutions. Apple is not the first manufacturer to have an MP3 player but they have emerged as the most successful. MP3 an acronym for exertion Picture Expert is a computer file modular for downloading compressed music from the Internet and playable on a multimedia computer with appropriate software. Apples MP3 iPod is a small hard-drive-based digital music player.

This innovative product is a part of Apples strategy to gain trade share in the digital music and video marketplace (IIiev, V., Lindinger, A., & Poettler, G., 2004, p. 24). Market Strategy an! d the Marketing Mix Apple has cardinal specific market segments: education, creative, business and consumers. For the iPod the ships company focused its selling strategy on the consumer market segment. After deciding its focus, Apple take to decide on a marketing mix. A marketing mix is the set of tactical marketing tools a company blends to produce the response it wants in the target market (Kotler & Armstrong, 2012, p. 75). Apples market...If you want to get a total essay, graze it on our website: OrderCustomPaper.com

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