American Association of Advertising Agencies Essay

Ameri butt Association of Advertising Agencies - Essay ExamplePrimarily, the concept of Integrated Marketing communications (IMC) blends the promotional tools of marketing so that they are able to perform in harmony with each other. procession is one of the Ps in marketing mix and the tools when blended together, work optimally rather than in isolation. The integration is further augmented, beyond just communication when other levels of integration e.g. Data integration, internal and immaterial integration and upright piano and Horizontal Integration is achieved. Horizontal Integration means that all the business functions of an make-up are working in harmony with each other. For example, distribution, production, sales and finance departments should be conscious of the messages they throw in to the clients and must work in cohesion to achieve objectives of the business. Whereas, distinguishable departments like advertising and sales stinkpot fuse by means of data integrati on through marketing information system. On the other hand, Vertical Integration refers to the fact that communication and marketing aims must augment the higher formational aims and objectives. Internal and outer Integration are also very important components of Integrated Marketing Concept. Internal Integrations requires that all the employees of an placement are kept informed regarding strategic and tactical changes being implemented in the company. Moreover, they must be kept involved in the new developments from which the organization is undergoing, the new standards being set by the precaution and strategic partnership being envisaged. On the other hand, External Integration refers to a scheme in which all the external partners and stakeholders of the organization e.g. Public Relation agencies and Advertising blend seamlessly to provide a feasible solution to the problems of the company. A lot of effort is required for Integrated Marketing Communications to deliver its i n demand(p) benefits however, it can create a competitive advantage for the company compared to an organization which uses traditional techniques for promotion and advertising. with Integrated Marketing Communication, a company is able to develop a meaningful relationship with its customers through helping them through various stages of acquire process. Thus, through Integrated Marketing Communication, an organization is able to keep on its customers for life which gives it an edge over other companies. The organizations which utilize IMC concept are much more apt(predicate) to yield profitability than the organizations which use traditional methods of communication. In fact, a unified message delivered by an organization is much more effective than a host of disjointed messages. A crystal clear and unify message is well received among the potential customers than myriad of commercials messages delivered every day. Integrated Marketing Communication can boosts sales of a company by disseminating a message which helps increase customers awareness and eases their choices. Companys strategy to deliver timely information and special offers at the right time assists the customers in purchasing process. Finally, Integrated Marketing saves a lot of expenditure for the organizations as it reduces the need of duplication. Photography and graphics can be shared by various departments e.g. sales and advertising. This also reduces the time and workload on different section of the company as a single agency is responsible for all the communication needs. Ans4. An businesslike channel of communication has to be selected by the communicator in order to get the desired results. In marketing practices, usually two types of communication channels are employed personal and non-personal. Personal communication cha