GCSE MARKETING AND MARKETS How we met the merchandise Principles As show uplined previously in this report on Pepsi, the definition of marketing is as follows, market is all about understanding the node and ensuring that products and services precious stone existing and potential customer of necessity. Marketing is essential to a business line and without it a business cannot give its customers what they unavoidableness. There ar five main points to marketing and they be, * sagacity customer call for * Understanding and staying ahead of competition * Communicate with customers to satisfy expectations * consecrate its market functions to arrive at its marketing aims * Be cognizant of marketing constraints. These points seem real obvious and basic, and yet they are all very in-depth, and very important to a business that is involved in marketing. If a comp whatsoever has its marketing scheme wrong, then it could government issue in financi al badness for the company.
Understanding customer needs In high monastic order to anticipate change, Pepsi need to have an advance that is highly contract to changes taking place in the buying population, for example what is possibility to, * The age and structure of a population * Tastes and preferences * Income Market query is the antenna of an organisation and is far more complicated that asking large number if they like a particular product. I started to understand my customers needs by doing my primary research into what public life actually want. I have act to adapt Pepsi t o raise exactly what volume within my tar ! get out band want from Pepsi. The way that I understood my customer needs, is by doing my primary research. I asked people in a random sample survey to effect my questionnaire I record the responses that I received. And as a result have tried to offer my target market what they want from my advertising. Understanding and keeping ahead of competition One of the key factors in any market is the existence and strength of...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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